Well, this here thing called “it,” they call entertainment now. Back in my day, we just sat on the porch and watched the cars go by. But this “it” thing, it’s everywhere now.

It in Entertainment
You got your moving pictures, your music, your games, all this stuff, it is supposed to be fun. Keep you busy, I reckon. This “it” is big business, that’s for sure. People making money off of it, all kinds of ways.
They say it in entertainment is changing all the time. Faster than a chicken on a hot griddle. They got these new-fangled things, like AI, they call it. Artificial something or other. Makes things, you know, do things on their own. Like them robots. It is like something out of one of them space movies.
- This AI, it makes pictures move better.
- It can make music, I hear.
- They even say it can write stories.
Then there is this VR stuff. You put on these goggles, and it is like you are somewhere else. It is like magic, only it ain’t. It is all done with those computer things. They say it is gonna be big, it in entertainment. People are gonna be living in these fake worlds.
Big Data in Entertainment
And don’t even get me started on this “big data” thing. They are watching everything you do. Every show you watch, every song you listen to. They know what you like, maybe better than you know yourself. It is a little creepy, if you ask me. But they say it helps them make better shows and movies. Make things you wanna watch. Personal, they call it. Just for you.
Back in my day, we just had the one TV in town. Now everybody’s got their own little screen. And they’re watching all the time. Even when they’re walking down the street. Bumping into things. It is a wonder they don’t all break their necks.

This “social media,” they call it, that is a big part of it in entertainment now too. Everybody’s on it. Sharing pictures, talking, making videos. They got these “influencers,” they call them. People who are famous just for being on that thing. They tell you what to buy, what to watch, what to do. It is like the whole world is one big popularity contest.
It is on TikTok and Instagram
They say it in entertainment is all about the TikTok and the Instagram now. Short little videos. Nobody’s got time for anything longer. Gotta keep it quick, keep it snappy. Like a hummingbird, always flitting from one thing to the next. All this “it” is just going too fast.
These young folks, they are all about “live entertainment.” Going to concerts, festivals, all that. It is like a big party, I guess. They say it is about “experiences.” Making memories. Well, back in my day, we made memories just fine without all that hullabaloo. But times change, I suppose.
They say it in entertainment is getting more “sustainable,” too. Whatever that means. Something about being good to the planet. Using less energy, making less trash. That is a good thing, I reckon. We only got one planet, after all.
What is the Future of It?
They are always trying to figure out what is next, what is the next big thing in it in entertainment. Nobody really knows for sure. But it is gonna be something, that is for sure. Something new, something different. They got robots doing all kinds of things now. Even conducting music. Can you believe it?

It in entertainment, it’s just gonna keep changing and getting more crazy, more things we ain’t never seen before, all this new-fangled stuff. But it is all about having a good time, they say. Just like us folk used to do on the porch, just a whole different way of doing it. Folks just watch more video now, almost 2 times more than before. It is like everybody is glued to them things.
This here “it”, it sure is something. Changing all the time. I guess we just gotta hold on tight and see where it takes us. These new things they keep coming up with for it in entertainment, well, it is all beyond me. Just gotta keep up, I suppose. Or get left behind. And nobody wants that, do they?